Butter worth sharing.
Shaped for the shelf,
designed for the table.
A sculpted butter figure that earns attention in the dairy aisle, claims its place on the Christmas table, and gets shared beyond.
600,000+
figures sold annually
in the Netherlands
150+
years of Dutch butter Craftmanship
20+
countries supplied
by Royal VBF
Designed to share
Christmas 2026 is composed for two audiences at once: the people at the table and the people scrolling at home. Aesthetics now matter, and the moments captured at the table also live on Instagram and TikTok.
3D butter fits that shift naturally: real butter, shaped into something worth sharing, that earns attention from shelf to table and beyond.
Real butter. Sculpted into
something worth sharing
3D butter is 100% real butter, available unsalted, salted, or with herbs. Each shape carries the same quality standard, with a level of detail that no standard butter block can match.
The figures come in a full Christmas range. The Christmas bell can carry a local greeting, and Royal VBF produces figures under your own private label.
A proven Dutch concept,
ready for the Scandinavian shelf
Sculpted 3D butter has been a fixture of the Dutch Christmas season for decades, integrated into the seasonal assortments of leading Dutch retailers, with consistent sell through every Christmas and Easter.
Royal VBF is the only producer bringing this concept to Scandinavia. It is a confident addition to your seasonal range: a category Danish and Swedish shoppers already love, in a format with proven shelf performance, and exclusive to your assortment in the market.
Experience 3D butter yourself
The aesthetics get the attention. The taste is what earns the repeat. Book a private tasting with Rik Coset and experience the product first hand. You will see the figures up close, taste each variant, and walk through what 3D butter can do for your seasonal range.
We will cover what it looks like on shelf, how it performs in store, and how leading Dutch retailers built it into their Christmas assortment.
FAQ
What about unsold stock?
Seasonal products with proven sell through and strong visual appeal sit in a stronger position than new format introductions. Royal VBF works with order quantities, timing, and delivery windows that match your seasonal planning. The conversation starts with a sample, not a volume commitment.
Can I put our own label on it?
Yes. Royal VBF runs an active private label programme, and custom shapes are possible. Multiple major Dutch retailers have followed this route. The process starts with a conversation about what fits your assortment.
When do I need to commit for Christmas 2026?
Most retailers lock Christmas 2026 volumes by late summer. Starting the conversation now keeps more flexibility on shape, label, and packaging. A single tasting is enough to scope your Q4 2026 slot.