Joost van der Pol set up his own business together with his wife: a butter retail business. The butter was sold in various towns, villages, markets and sometimes door-to-door.

In 1972, in addition to the product butter, the production of puff pastry made from butter began. A much-used product in the better pastry bakeries.

Since 1987, Van der Pol may also call ‘Purveyor to the Royal Household’, a company that distinguishes itself through quality, solidity and continuity, endorsed by the king.

In 1989, Van der Pol became part of the DTI Group. The company was then mainly active on the Dutch market with butter, bakery ingredients and cheese.

Van der Pol hands over all its butter products to its sister company Royal VIVBuisman. And starts focusing entirely on the production of the perfect dough.